What benefits can learning digital marketing really help to achieve?
Is it really worth it?
Well, I am here to tell you this,
Learning digital marketing could be one of the best decisions you will ever make this 2021.
Because the benefits of learning this high-income skill (digital marketing) have the capacity to improve every aspect of your life both for your business and/or career.
From generating more leads to converting those leads for sales and turning them into recurring customers.
Similarly, you will be able to make more money from the comfort of your home by helping companies achieve their business goals with this high-income skill.
In other words, It will equip you with the skills to make sales consistently online.
Below are the 7 powerful benefits of learning digital marketing today.
But before then, let’s look at what digital marketing is.
What is digital marketing?
Digital marketing is the use of the internet and online platforms to attract potential customers to patronize your brand.
You need an understanding of digital marketing in order to enjoy the benefits of learning digital marketing skills now.
Any procrastination means missing out on the benefits of learning digital marketing.
But why waste your time now?
Grab this life-transforming offer now and start reaping the benefits of learning digital marketing
1. You will know how to generate leads consistently and convert those leads to high paying customers
Every business is for-profit and you make this profit by rendering services or selling products.
The more you solve the needs of your customers and adequately satisfy them, the more revenue and profit you make.
So you need customers. They are core to the structure and essence of your business.
How do you generate these leads and convert them to not just one time customers but recurring customers?
According to Leadsquared, a lead is an individual or organization with an interest in what you are selling. People express interest by sharing contact information, like an email ID, a phone number, or even a social media handle.
For you to generate leads, you should add a lead magnet on the platform you want to use. Values offered for free to get your prospects’ details are Lead Magnets. They could be your newsletter, tutorial videos, free training or anything of value you can give that will make them sign up with their details.
Remember it is not just enough to generate leads but quality leads that can convert to sales.
So it’s important that you target the right audience for your business while generating leads through ads.
2. You will know how to develop and design websites/landing pages without writing a line of code
Today, it’s obvious that every business needs an online store where one can come and interact with them from the comfort of one’s home any time and any day.
Also, people far away from your physical location can buy from you and have their goods sent to them through logistics companies.
You can build landing pages and websites like Jumia, Bella Naija, etc. without touching the lines of code neither do you need any experience in coding.
Not everybody has the patience to learn the different programming languages.
To some people, it’s boring and tiring while some others see it as a mountain too high to climb. Whichever class you belong to, you can learn how to develop and design a website or landing page for your business.
3. You will learn to give value to your audience via your content and how to monetize your blog post
Statistics show that people are hesitant to buy new products/services due to lack of trust.
Their hesitation stems from the endless pool of doubt on the authenticity of the person behind the brand.
While many people may use this as an excuse for poor sales, I disagree and I will give you the right information on how to overcome this issue.
For this reason, it is imperative that you put in much time and thought into crafting a perfect pitch so as to be seen as AUTHENTIC by consumers.
So before you tell people to buy what you have on offer, why not TEACH them.
Yes, you heard right……. Teach them something unique about the product/service you offer.
People believe that there are many fraudsters online.
Buying online still scares some people. So, adopt the 70/30 rule, 70% of your posts will be educational and the remaining 30% will be posts geared at selling.
You need to learn Digital marketing because through copywriting, you will know how to write captivating headlines. You will also how to structure your writings to keep delivering value to your audience.
Your content could be in video form, writings, and e-flyers designs.
You will also learn how to design e-flyers for your social media post and adverts in 10 minutes using a powerful professional design tool, Canva.
And how to optimize your blogs using the right keywords, how to structure your blogs and monetize them using AdSense.
4. You will Learn Social Media Management and Marketing
You can’t talk about digital marketing without social media.
Social media marketing involves the use of social media platforms and websites to promote a product or service.
While social media management involves all activities done on various social media platforms.
It’s geared towards increasing brand awareness, engaging with your audience, and sales conversion.
The popular social media platforms include Facebook, Instagram, Twitter, LinkedIn, Whatsapp, Pinterest, Telegram, etc.
Many companies now employ people to manage their social media handles.
And for you to be a good social media manager, you need to have digital marketing skills.
Social Media Platforms
Social media platforms are socializing channels through which people interact with each other. For example Facebook, Instagram
Let me share a snippet of two powerful social media platforms (Facebook and Instagram).
Did you know there is so much money (millions) for you on Facebook?
It’s one of the most used social media platforms in the world
The Facebook community in Nigeria has about 33 million active users.
Being a member of such a community avails you the opportunity to reach a percentage of this community either for business or social engagement.
Facebook is a real-time social networking site. This makes it one of the best sources to stay updated with the latest news and information.
News goes viral on this platform, so most brands utilize this advantage to announce their products and services.
You too can do so as well.
Advertising your products/services enables you to reach a wide audience from the comfort of your home within a short time whether B2C (business to customer) or B2B (Business to business).
There are different advertising objectives (impression, reach, engagement and conversion).
With the right marketing strategy and targeting, you can achieve your objective.
Instagram is also another powerful social media platform.
It is a professional social networking site with over 800 million active users this makes it a powerful marketing tool for any business. It guarantees your brand millions of eyeballs daily
Having a large pool of audience allows your business to gain visibility.
It is the biggest social media marketplace in the world for growing businesses and brands.
You need to take advantage of the wave INSTAGRAM offers in order to make money!! Just click here to learn more
5. You will Learn How To Use PPC Advertising to your benefit
Google uses Pay Per Click Advertising for Search engine marketing.
Search engine marketing is an aspect of Digital Marketing that involves marketing your brand on a search engine such as Google.
It aims to direct and push up traffic to web pages.
What a great benefit for both the publisher and the advertiser!
The advertiser gains more traffic per click on the ads.
The publisher gets paid per click too.
You will learn to use the power of PPC ads to generate huge web traffic and sales for your website and build top-of-the-mind awareness.
Also, Know how to write high converting Google Ads and how to run YouTube Ads.
6. How Search engine Optimization Works in Digital Marketing
People usually search for information online using search engines like google, bing, etc.
When you search for a nearby shop where you can buy a shirt, google would automatically bring forward to you different sites where you can buy shirts online.
These websites appeared because they have been optimized.
Optimization is when you improve the content of a website in order to increase its visibility for relevant searches.
Search engine optimization is a type of digital marketing using optimized web content so that a search engine accepts to show it as a top result for searches with a certain keyword.
Your company will benefit from SEO in that it makes your company’s websites available to an expansive user base.
It exposes your website to more business as trillions of people conduct a search online. Oftentimes, these searches are with a commercial intent to find information about a product or service.
Through this, you make your website rank and attract prospects and existing customers to your business.
It makes your website/online store appear on the first page when people search for your product/service on google.
Search engine optimization is dependent on the quality of your content and the keywords you used. These keywords are those words that people usually search for when looking for your product/service online.
Optimizing your web content guarantees a whole lot of benefits.
7. You will Learn 2D Video Animation
You will learn how to make 2D animation, whiteboard animation even if you are a complete beginner with no technical experience. Even a 14-year-old can learn this and be good in no time.
No design experience, No Problem.
Most training institutes do not teach this.
7 thoughts on “7 Powerful Benefits of Learning Digital Marketing you need to know”
Such an insightful article. Digital marketing has gone beyond what we have been used to.
Thank you Chiamaka.
Keep abreast of the trend in the industry
This is enlightening. Digital skills are indeed necessary to remain relevant in this digital world.
This is so true. I can’t agree with it more.
Digital marketing has saved my life as a graduate, I was able to leverage on it to gain employment.
Covid 19 has been an eye-opener to the fact that all businesses really need to leverage on Digital marketing.
Very educative and I would implement all I have read to my career.
Thank you for this insightful read.
This is a great read with great insightful and beneficial contents. The third one shade some great light to me. I have been thinking through how to create trust online and this one strikes a great cord. Thanks for this
In this Digital Age, this comes as a handy tool in furnishing our Skills in making great strides in Business.
I recommend PDMA for every individual or corporate organization as this will cause a positive paradigm shift in every business process.