The best approach on how to market a fashion brand start by promoting your apparel brand through digital marketing and social media engagement. In fact, more and more people are buying clothing online and so it is so much easier than trying to reach your target audience via retail and traditional outlets. Social media plays a huge role in how web users find your fashion brand’s site.
Every fashion brand needs a good fashion marketing strategy in place to help it stay ahead of its competition. With the industry expected to reach $38.2 billion in 2023, A good strategy will not only help them stay afloat in the treacherous sea that is eCommerce, but also grow. It doesn’t matter if you’re brand new to the fashion world or a seasoned veteran, no matter where you lie, you need an effective marketing plan for your clothing brand. With a sound strategy that can often include paid ads, you can successfully funnel social media users towards your website to purchase clothes.
Digital marketing for fashion brands specifically has changed dramatically over the past few years. With so many brands now going digital, it’s vital that you make yours stand out from the crowd by learning how to market a fashion brand, your business should be constantly looking to adapt and evolve to stay ahead of the competition.
Lets take a look at how to market a fashion brand:
Picking A Brand Name
For a clothing company, your brand name is an asset that can really help your brand make an impact. Picking the right name can be tricky but the best advice that I can give at this stage is to put your personal preferences aside and pick a name that matches your core values, your brand value and the worldview of your potential customers. Think ahead to how your brand name would be received. Once you pick a name, make sure it does not infringe on any copyright or trademark both locally and nationally.
Creating a Brand Identity
It is critical that your brand has a logo that matches its purpose and message. It is not all about aesthetics. The impact your logo and brand colors have on the target market is vital.
When you start with the question of how to start a clothing business online, the first thing that comes to mind is the brand identity of the brand. Please do not ignore this part of your journey as the look and feel of your brand will decide how it is perceived by your target audience and ultimately to sales and revenue.
Get a Website
Shopping habits have changed and consumers are increasingly preferring to shop online rather than visiting a physical location. For you, this means getting a website if you don’t already have one; this means going from a fashion brand to a fashion eCommerce brand. We are substituting keyboards for screens and are opting to browse the web with our smartphones rather than desktops. As a fashion brand, this means getting a responsive website that resizes content according to the screen it resides in. Not doing so will lead to bad experiences for your mobile users, which will deter them from further interactions with your brand. This is especially important in the fashion industry because many consumers see things they like as they go about their day, and if they happen to see something you offer but can’t load it on your site, you can be sure they’ll go to a competitor.
Launch your brand with a giveaway campaign
Giveaway campaigns are very powerful and if done properly can result in a massive exposure of your clothing website or shop during the first five (5) weeks of launch. During this critical period, it should be all about gaining brand exposure. Most businesses look for sales alone here and do not think about the bigger picture. Sales are actually important but during launch and even after launch, brand exposure should come first.
Join the Social World
Social media marketing for fashion brands is an absolute must. Not only can you use it to connect with your audience and build a relationship with them, but you can also use the platforms to show off and promote your products. Every social media platform has potential customers in it, but it’s very important to choose the right platform. Some of the best places to learn about, discover or buy fashion apparel are Facebook, instagram, youtube, Snapchat, TikTok, Pinterest etc.
Find a social media influencers
Influencer marketing has become very relevant since this group of people are very popular on social media. You must have seen the word “Brand Ambassador …” in the profile header of a famous person. This is one of the best ways to convey the value of your company to the end user. If you can afford the big celebrities, this is great. You can choose one or several influencers who share fashion related content to display posts and videos with information about your brand.
CONCLUSION
Building brand awareness is an important first step in the establishment of a fashion industry. As a fashion brand, it’s important to constantly ask, “How can we get our customers to know, like, and trust us so we can build brand loyalty?” Consumers can’t buy from you if they aren’t aware of your product offering. Being consistent about establishing your presence online through digital marketing changes that. To learns these digital marketing skills, Visit Premium Digital Marketing Academy (PDMA). They offer In-Class Training and Online Training where you learn everything on digital marketing.
